PaleoPal is a dietary program that aims to make the Paleo Diet more approachable to college students.
I created PaleoPal, a dietary program, based on my two week experience of strictly following the Paleo Diet. My goal was to make the Paleo Diet more approachable to college students. PaleoPal consists of a guideline booklet, a nut and berry bar, and promotional posters and stickers. All of the pieces I designed work together in a promotional package that can be shipped to grocery stores and other public venues.
- Simplify the rules of the Paleo Diet
- Market to college students